In the mortal words of Liberal MP Justin Trudeau, it's "a piece of shit".
(Note that Justin Trudeau's words were not actually directed at Alison Redford, the PC Party of Alberta, or the above aforementioned advertisement, but his recent words directed at Minister Peter Kent are so useful and ever poignant to be directed at so many things and people all the time, especially, and perhaps only Conservatives, because it's okay unless directed by Conservatives at Liberals or Dippers, by everyone here foreafterwith, especially and most especially in the House of Commons and fully supported by those who perhaps doth protest too much without proper research, common sense, dignity, and respect for Parliament--you know, the place where the laws of Canada are made.)
Anyway, getting back on track here, as far as style, although I'm still skeptical, I think Danielle Smith, leader of the Wildrose, in contrast to Premier Redford, presents herself well in an ad like this:
The reply ad from the PCs only tells me that they are nervous--that some "powers that be" in the old PCs perhaps want to contrast Redford's soft side. This is, however, unprescendented from the PCs. Odd, in fact.
Which can only be a good thing.. nevermind Redford's ad being a piece of shit. But seriously folks, 40 years? 40! Just vote for someone else, I don't care who. But not the PCs anymore, please. It's better for our democracy in Alberta.
(h/t to David Climenhaga)