Wednesday, June 07, 2017

What Scheer needs to do

. #cdnpoli

Newly minted CPC leader, Andrew Scheer, needs to do the following to get a leg up on Trudeau.  The Liberals have done a marvellous job framing Trudeau with staged "impromptu" moments, yet when you hear him speak, it's difficult to listen to his "ah uh"s all the time.

It's going to take the presentation of a mountain of direct gaffed quotes he's made so folks can break through this mysticism the Liberals have crafted around him.

To counter that, Andrew Scheer should consider doing the following five things over the next year to win people over, and not just complain about Trudeau.  Let the Party take care of that.  The traditional methods of politics are lost on Millennials.

Then Speaker of the House, Hon. Andrew Scheer and his family
Image courtesy of the Huffington Post

1.  Be funny in interviews, self-deprecating and humble, but lose the smirk when discussing serious issues.

2.  The Party should put out an online 1-2 minute video of him and his young family, meeting people, and clips of him hammering Trudeau in Question Period.

3.  Policies need to identify with Millennials, who are now becoming parents.  Target tax policy toward them, like writing off your mortgage payments, but make it personal.

4.  Change your social stance.

5.  Infiltrate social media with smart and funny memes.  Get the people to do the posting and sharing and work for you.

This isn't everything, but it's a start.